Shop window design for the Summer 2024 campaign for dm-drogerie markt, a German drugstore brand with stores across Germany. The project involved developing a visual concept and illustration for seasonal retail communication.
The illustration concept, “consciously beautiful,” captures quiet moments of joy and everyday radiance. Portraits of women and men are interwoven with body care products and their natural origins, forming a visual narrative where nature, care, and beauty unfold into one another.
The illustrations were used for shop window displays, point-of-sale materials, and shopping bags in stores across Germany as part of a seasonal campaign.
